A website fact-check for advisory firms

Your website, checked against your SEC record.

We read your public pages and report only what we can show you: what is there, what is missing, and where your site disagrees with your own filing. No opinions. Every finding links to its source.

Free. Public pages only. Nothing to install and no login.

What we check

Four things a website can be held to.

Each check has one of three outcomes: confirmed, with the quote; not found on the pages we read; or flagged for a compliance reviewer. Nothing is graded on taste.

01

Your SEC record

We find your firm in the SEC's adviser database and compare it with your site: the registered name, office, states of registration, and whether a Form CRS you filed is actually posted.

  • Registered name appears on the site
  • Form CRS is posted
  • States match the record
02

Disclosures and wording

We confirm the standard disclosures are linked, and list every testimonial, ranking, performance, and guarantee phrase with the page it is on, ready for your compliance reviewer.

  • Form ADV is linked
  • Privacy policy is linked
  • Testimonials flagged for review
03

What a prospect can find

Thirteen facts a careful prospect looks for before calling. For each, either the sentence where your site says it, or a plain statement that we could not find it.

  • How the firm is paid
  • Account minimum
  • Who gives the advice
04

Search and AI access

Measured from your HTML and robots.txt: which crawlers are allowed in, whether your text is readable without JavaScript, and which pages are missing titles or blocked from indexing.

  • Google and Bing allowed
  • AI assistants allowed
  • Text readable without scripts

What we left out, on purpose

If it cannot be shown, it is not in the report.

We do not rate your brand.

No scores for voice, tone, or persuasiveness. Those are opinions, and software that grades them is guessing.

We do not predict AI visibility.

Nobody can tell you whether an assistant will cite your firm. We tell you whether it is allowed to read your site, which can be measured.

We do not judge compliance.

We show where regulated wording appears and what your public record says. Whether it complies is your compliance professional's call.

The fine print, up front

What this can and cannot tell you.

  1. We read the HTML your server sends for up to 250 public pages found through your sitemap and links. We do not run JavaScript, open PDFs, read images or video, submit forms, or log in.
  2. "Not found" means not found on the pages we read. It is never a claim that something does not exist.
  3. The public record comes from the SEC's Investment Adviser Public Disclosure database. We compare your website with it. We do not verify that either one is accurate.
  4. Wording flagged "for review" is reported, not judged. This is not legal or compliance advice.
  5. The score is the weighted share of scored checks we confirmed. It is not a ranking, a compliance grade, or a prediction of search or AI visibility.