01Your SEC record
We find your firm in the SEC's adviser database and compare it with your site: the registered name, office, states of registration, and whether a Form CRS you filed is actually posted.
- Registered name appears on the site
- Form CRS is posted
- States match the record
02Disclosures and wording
We confirm the standard disclosures are linked, and list every testimonial, ranking, performance, and guarantee phrase with the page it is on, ready for your compliance reviewer.
- Form ADV is linked
- Privacy policy is linked
- Testimonials flagged for review
03What a prospect can find
Thirteen facts a careful prospect looks for before calling. For each, either the sentence where your site says it, or a plain statement that we could not find it.
- How the firm is paid
- Account minimum
- Who gives the advice
04Search and AI access
Measured from your HTML and robots.txt: which crawlers are allowed in, whether your text is readable without JavaScript, and which pages are missing titles or blocked from indexing.
- Google and Bing allowed
- AI assistants allowed
- Text readable without scripts